CONTACT: Lorri Rishar
June 2, 2016
FOR IMMEDIATE RELEASE
Check In Michigan secures funds for Pure MI
OKEMOS, Mich. – The Michigan Lodging and Tourism Association’s diligent pursuit of additional funding for Pure Michigan paid off this week with approval from the state Legislature.
Check In Michigan’s efforts, supported by state Senator Jim Stamas, increased 2016-17 funding by $1 million for the nationally recognized Pure Michigan campaign. Sen. Stamas was instrumental in getting the legislation through both legislative chambers and enacted into law.
“Check In Michigan extends its sincere gratitude for the efforts of Senator Jim Stamas, who strongly advocated for the additional funding which will result in a total of $34 million for the award-winning Pure Michigan campaign,” said Deanna Richeson, Check In Michigan president and CEO.
Check In Michigan’s efforts began in late February with testimony before the Senate and House Appropriations Subcommittees on General Government chaired by Sen. Stamas and Rep. Laura Cox. Strong proponents of Pure Michigan, Check In Michigan focused on the campaign’s strong return on investment for Michigan.
“Investment in Pure Michigan is a sound investment in tourism, employment and tax revenues to the state,” said Richeson. “It’s a win-win for our industry and Michigan’s economy.”
The Michigan Lodging and Tourism Association is a 110-year-old trade association that represents, promotes and educates Michigan’s lodging and tourism industries.