Home » About Us

About Us


It’s official: The Michigan Lodging and Tourism Association has a new name, and a new look for its 112 year legacy.  Together with partners and members throughout the State of Michigan, Check In Michigan purposefully navigated the journey toward a new identity for our brand.

And “our brand” it truly is.

Check In Michigan is an association of our industry, where the voices of our hospitality and tourism community come together to forge a stronger future for our hotels, attractions, and hospitality ventures.  This new name invites stakeholders of all kinds to check in on topics of importance, while presenting a public identity that supports all hospitality and tourism by encouraging  checking in at lodging properties, experiencing attractions and hospitality of our communities, and advocating for the experience of Michigan through social media channels.  Check In surely takes many shapes, and we encourage them all.

Since our inception generations ago, our purpose remains strong.

Heads in beds, more people in seats, more tickets sold. Together, our rising tide raises all boats in Michigan’s thriving hospitality and tourism industry.

Financial Status

Board Information

WHAT WE DO

EDUCATION

Learning about the hospitality and tourism industry takes many shapes, from networking with those in the know, to better understanding how to career path from server to General Manager. Check In Michigan offers educational opportunities for all of our members, regardless of their role in Michigan’s hospitality and tourism industry.

ADVOCACY

Serving as a credible and trusted voice for the industry, Check In Michigan’s advocacy efforts range from educating legislators on hospitality and tourism issues to championing changes in Michigan’s dynamic political landscape.

TALENT
DEVELOPMENT

Check In Michigan connects industry professionals for the purpose of talent recruitment and career development. Find the latest hospitality and tourism careers posted in real time.

COMMUNITY

The Pure Michigan Governor’s Conference on Tourism occurs in March each year, and Check In Michigan plans and organizes this nationally recognized conference.  Women In Leadership chapters are strong and growing in Michigan, and Check In Michigan plays a vital role in gathering and empowering this group.

MEMBER BENEFITS

Headquartered in Lansing, we provide a full range of association services:

JOIN NOW

CONNECT WITH LIKE-MINDED PROFESSIONALS AND FIND WAYS TO ELEVATE YOUR BUSINESS AND CAREER.

HOTELIERS | RESORT STAFF | HOSPITALITY EMPLOYEES | ATTRACTIONS AND TOURISM AFFILIATES | HOSPITALITY STUDENTS